I’m Shristi Srivastava, a Fashion Stylist and Creative Director, and a proud alumni of S.N.D.T. University, Mumbai.

Styling is my escape from the everyday, and I see fashion as one of the purest forms of self-expression. My journey began with hands-on experience as a backstage stylist for the Ministry of Textiles’ fashion show, guided by a renowned fashion choreographer. I’ve styled campaigns for top brands like Vajor, Koovs, Lenskart, Indya, Faballey, American Swan, Myntra, and Amazon, and worked with celebrities such as Niti Taylor, Khushali Kumar, Sana Khan, and Zain Imam. I’ve also managed over 20 international brands, including Best Secret, Smashed Lemon, Bruuns Bazaar, Heideman, Signal Clothing, Zamt Berlin, Knowledge Cotton Apparel, The C&S Fashion Group, House of Saki, BTX Group, Liv Bergen, Falguni Shane Peacock, Van de Velde, Ahlvar Gallery, Birgitte Herskind, and Labdip. My role involved quality checks for AI generative models, ghost mannequin to on-model draping, overseeing image quality, and providing detailed feedback to studio teams.

I lead and style catalog, product, editorial, and campaign shoots, art direct sets, and develop brand visual identities. I suggest setups and styles based on mood boards and trends, ensuring adherence to budgets and timelines. I also conceptualize themes for collections and social media campaigns. Scheduling and coordinating shoots is a crucial part of my work. I handle scheduling according to brand needs and coordinate with production houses, photographers, models, and copywriters for seamless projects. I manage budgets for creative projects, including resource allocation and production costs, and book freelance agencies and creatives within budget.